Because knowing the profile of your ideal customer

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The simplest definition of buyer persona can be reduced to three words: the image of the ideal customer. But, for the most demanding, we can develop this definition a little. In a broader framework, buyer persona represents a complex profile that personifies the ideal representative of a category of customers, modeled not only on the basis of socio-demographic data (age, gender, location and level of education) but also on the basis of psycho-behavioral characteristics.


Psychobehavioral characteristics may include: interests Reviews important customer attitudes Psychobehavioral characteristics of the buyer persona Behaviors studied may include: buying habits online behavior lifestyle how the person uses the products or services interaction Belgium WhatsApp Number Data with emerging technologies other interactions they might have with a particular brand Buyer persona behaviors studied Need to model multiple buyer personas for the same product or service? Yes, when the end user of the product/service must obtain approval from others before making a purchase/conversion.





In this case, each person involved in this decision is a distinct buyer persona. Logically, each of these models will have different product/service evaluation criteria, so you will need different strategies to meet these needs. Why are buyer personas important?  helps you shape all the actions that will later generate conversions . This may sound simple, but I assure you it is not. Basically, the vast majority of companies fall into the trap of presenting what they do, not how they can address the needs of potential future customers. When choosing a product or service, people naturally gravitate towards brands they know and trust.