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google and yandex look at hreflang tags to help with this. Hint. Bing and baidu don't look at hreflang tags. They use the content-language html attribute instead . Providing search engine users in their native language also improves their experience. Which often results in fewer people leaving your page and returning to search results (I.
E. Longer dwell time ). Lower bounce rates . Higher time on page. changes for France WhatsApp Number Data the better we believe will have a positive impact on seo and rankings. But as google's gary illyes mentions in this video . Hreflang tags can also have a direct impact on rankings because pages in hreflang groups share each other's ranking signals. This in itself should be a strong reason for people to implement hreflang where appropriate. However. There is another reason why the hreflang attribute is important: duplicate content . Suppose there are two versions of a page: one using british english spelling for british readers. And one using american english spelling for american readers.

The content of these two pages is nearly identical. So google may view them as duplicate content and choose one version to index. Hreflang tags help google understand the relationship between these pages. Google will try to display the correct version in search results. But cannot guarantee whether it is correct. The hreflang tag is a signal. Not a directive. It is still best practice to localize page content in the same language within the hreflang community. You can do this by localizing pricing (e.G. Usd vs. Gbp). Language variants (e.G. Us trashcan and uk bin). Etc. Wait to achieve this. they are not considere duplicates by google.
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